Good internal communications – that which take place within the public agency – create a stronger
mission-focused agency. Informed and involved staff collectively can be one of the largest groups of champions for the
organization. Engaged staff, cognizant of mission, guiding principles, goals and the issues
confronting the agency are in an excellent position to further the work of Communications. There
are a number of ways to improve the flow of communication – from leadership to line staff and line
staff to leadership - within an agency. What follows are some examples and guidelines.