Operations

Communications Venues, Tools, and Approaches

In today’s world of advanced technology, it is easier than ever to promote a message on a 

national—or even worldwide—level. Overarching communications tools such as web sites, blogs, 

electronic bulletin boards, Wikipedia, etc., allow anyone access to a worldwide audience. 

Unfortunately, these same communications tools often bombard people with an excess of news and 

information on a daily basis. Using these tools appropriately, most especially a web site, can be 

of great benefit to the agency.

 

Other overarching methods include educating the public through publications, listserves and by 

awareness and recruitment campaigns; proactively reaching out to the public with town meetings and 

through a Speakers’ Bureau; an  by channeling

community largesse and encouraging personal public engagement with the agency through volunteerism.

 






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